2012 Subaru Impreza Hatchback

Subaru fires back with numbers: each time a model is ‘softened’ its sales skyrocket. The company (rightly) acknowledges that its ’08 Impreza five-door hatchback was perhaps a step too far. Unless in wide-hipped nostril-flaring WRX STI form, it is virtually anonymous on the road.

You’ll recognize the New Subaru on two-part grille split by a wing ‘n Subaru badge that debuted on the latest Legacy. The exaggerated fenders mimic those on the STI, but make even the optional 17-inch wheels – the largest available – look undersized.

Cargo space improves significantly too, up to 22.5 cu. ft. (vs. 19.5) with the seats up and 52.4 cu. ft. (vs. 44.4) with them folded flat.

The biggest alteration involves the first major change in engines since the ‘Bug-eye’ model debuted a decade ago. Gone is the familiar 2.5-liter boxer four-cylinder, replaced with a downsized 2.0-liter DOHC version of the Forester’s engine. With active valve control on both intake and exhaust cams and angled connecting rods that allow for a longer stroke without making the block any wider, the aim here is to improve low- and mid-range torque. Power is rated at 145 hp and 148 lb-ft of torque; not spectacular in this segment, and down considerably from the 170 hp/170 lb-ft of the old 2.5L.

The suspension retains its proven MacPherson struts up front and controversial double-wishbones in back, but the tuning is much less sloppy, especially in the Sport model, which also benefits from 17-inch alloy wheels with lower-profile tires that sharpen reactions a little more.

The CVT completely changes the car’s attitude. Acceleration is accompanied by a high-pitched whine produced by the gear(less)box and new engine that’s uncultured at higher revs.

Imprezas can now be ordered in five trims – up from three last year. Base 2.0i models are well equipped with air conditioning, power windows and locks, and a new multi-function display. Premium trims add 16-inch wheels, body-color mirrors, a rear stabilizer bar and other niceties, while the Sport Premium toughens the look with 17-inch wheels, upgraded upholstery, fog lights, and an all-weather package with heated seats and de-icers.

The new Limited and Sport Limited are only available with the CVT, and get automatic climate control, upgraded audio systems, leather upholstery and steering wheel, and metallic exterior trim.

Subaru’s trump card will come with its pricing: base Imprezas start at $17,495, stretching up to $22,595 for the Sport Limited.

You can’t argue that new Impreza is more ‘imprezzive’ than before, but it’s still a long way dynamically, technologically and aesthetically from the class leaders.

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